Tips, news and resources for alternative medicine and wellness practitioners.
Some articles are only available in French.
Marketing & VisibilityBy 2027, 20% of the French population will be over 65. Senior residences are seeking therapists for wellness workshops. Learn how to structure a tailored offering and secure contracts with nursing homes, complete with real-world examples and precise pricing.
Marketing & VisibilityIn 2025, 62% of general practitioners referred at least one patient to an alternative therapist (French Medical Council study). Learn how to turn this trend into a tangible opportunity: proven methods, successful partnership examples, and tools to collaborate seamlessly with healthcare professionals.
Marketing & VisibilityIn 2026, 68% of therapists use AI for marketing, but only 12% leverage it effectively. Discover how to automate your social media posts, emails, and appointment scheduling without losing your authenticity—using concrete tools and real-world examples.
Marketing & VisibilityA loyal patient costs five times less than acquiring a new one. Discover how to create a custom retention program for your wellness practice, with actionable templates and automation tools ready for 2026.
Marketing & VisibilityA well-structured blog can attract 30% more patients without spending a single euro on advertising. Learn how to choose high-converting topics, organize a seasonal editorial calendar, and optimize your articles for local SEO—with ready-to-use templates.
Marketing & VisibilityDiscover how to turn LinkedIn into a growth driver for your practice. Optimize your profile, publish engaging content, and collaborate with key partners—without spending hours on it.
Marketing & VisibilityDécouvrez comment automatiser vos emails, relances et fidélisation sans y consacrer une minute de plus. Exemples concrets, outils adaptés et templates prêts à l'emploi pour thérapeutes libéraux.
Marketing & VisibilityDécouvrez quels annuaires gratuits ou payants génèrent vraiment des patients pour les naturopathes, ostéopathes et autres praticiens du bien-être. Comparatif chiffré, pièges à éviter et optimisations clés pour 2026.
Marketing & VisibilityLancer son cabinet de bien-être sans patientèle existante peut sembler intimidant. Découvrez un plan d'action concret sur 90 jours pour attirer vos premiers patients sans budget, en misant sur le réseau, les partenariats locaux et une présence en ligne minimale mais efficace.
Marketing & VisibilityDécouvrez comment transformer votre Google Business Profile en machine à patients. Guide pratique avec étapes concrètes, exemples réels et astuces pour dominer les recherches locales dès 2026.